HOW TO REMOVE MESSAGE "NOISE".

What is Message Noise?

Message noise is anything that may hinder or prevent the message that is being presented toward the recipient by creating a barrier in the communicative process (Eunson 2012). There can be three types of message noise. They can be externally produced which is the noise produced from neither the sender or the receiver, but the channel its being distributed to, Internal noise which is caused by ones own psychological influence, and semantic which is caused by the misunderstanding the intention of the message itself (Verdebrber & Verderber 2003).

How to Remove Message Noise.

To effectively communicate the message being sent, any noise that is interfering with the message should be removed as it impacts the communication. Communication noise can be produced differently, depending on the channel that it is founded upon. In marketing, this noise can be produced by an abundance of promotional clutter being spread out at once to the consumers, A.K.A the receivers, who then have trouble identifying specific messages from adverts (Karen). By identifying the channel and it's audience, the sender can create the message to cater towards that specific audience which reduces noise from the message itself. (Malm) The first step in removing message noise is to ensure that the message produced by the sender is clear and is well understood (Jonathan 2012). Removing message noise is also done by identifying the source of the noise and taking attempts to remove the noise if practical to do so (Verial). 

Conclusion

Message noise is unwanted and has a negative impact in the world of communication. For communicators to effectively communicate, they must understand that noise exists, and plan out their message accordingly to reduce the noise and make the message stand out against the other messages. Removing message noise is effective in making the message clearer and easier to understand.

References

Eunson, B 2012, "Communicating in the 21st century", John Wiley & Sons, Milton.

Karen, S, "What Does the Term "Noise" Mean in Marketing?", Small Business, http://smallbusiness.chron.com/term-noise-mean-marketing-57846.html.

Malm, J 2012, "How to cut through the Noise", Sunday Magazine, http://www.sundaymag.tv/noise-in-communications/.

Verderber, RF & Verderber, KS 2003, "The challenge of effective speaking", 12th edn, Wadsworth, Belmont.

Verial, B "How to Overcome Noise Barriers in Communication", eHow, http://www.ehow.com/how_8031308_overcome-noise-barriers-communication.html