What is Message Noise?
Message noise is anything that may hinder or
prevent the message that is being presented toward the recipient by creating a
barrier in the communicative process (Eunson 2012). There can be three types of
message noise. They can be externally produced which is the noise produced from
neither the sender or the receiver, but the channel its being distributed
to, Internal noise which is caused by ones own psychological influence, and
semantic which is caused by the misunderstanding the intention of the message
itself (Verdebrber & Verderber 2003).
How to Remove Message Noise.
To effectively communicate the message being
sent, any noise that is interfering with the message should be removed as it
impacts the communication. Communication noise can be produced differently,
depending on the channel that it is founded upon. In marketing, this noise can
be produced by an abundance of promotional clutter being spread out at once to
the consumers, A.K.A the receivers, who then have trouble identifying specific
messages from adverts (Karen). By identifying the channel and it's audience, the
sender can create the message to cater towards that specific audience which
reduces noise from the message itself. (Malm) The first step in removing
message noise is to ensure that the message produced by the sender is clear and
is well understood (Jonathan 2012). Removing message noise is also done by
identifying the source of the noise and taking attempts to remove the noise if
practical to do so (Verial).
Conclusion
Message noise is unwanted and has a negative
impact in the world of communication. For communicators to effectively
communicate, they must understand that noise exists, and plan out their message
accordingly to reduce the noise and make the message stand out against the
other messages. Removing message noise is effective in making the message
clearer and easier to understand.
Conclusion
Message noise is unwanted and has a negative
impact in the world of communication. For communicators to effectively
communicate, they must understand that noise exists, and plan out their message
accordingly to reduce the noise and make the message stand out against the
other messages. Removing message noise is effective in making the message
clearer and easier to understand.
References
Eunson, B 2012, "Communicating in the 21st century", John Wiley & Sons, Milton.
Karen, S, "What Does the Term "Noise" Mean in Marketing?", Small Business, http://smallbusiness.chron.com/term-noise-mean-marketing-57846.html.
Malm, J 2012, "How to cut through the Noise", Sunday Magazine, http://www.sundaymag.tv/noise-in-communications/.
Verderber, RF & Verderber, KS 2003, "The challenge of effective speaking", 12th edn, Wadsworth, Belmont.
Verial, B "How to Overcome Noise Barriers in Communication", eHow, http://www.ehow.com/how_8031308_overcome-noise-barriers-communication.html
